Company Name: Modas Zarpa S.A.

Brand: Sonia Peña

Website: www.soniapena.com

Established: 1986

Country of Origin: Spain

Area: USA

Product Description:
Formal evening wear, cocktail and Mother-of-the-Bride dresses for women.

No of Collections per annum: 2

Sizes: S-XXXL

Average Prices:
   Dress: Between US$90 – US$ 220

Commission: 12%

Collection Size: Spring/Summer = Aprox 260 articles. Autumn/Winter = Aprox 120 articles.

Age Group: 20- 100!!

Competitive to: Jovani, in the USA.
In Spain : Patricia Avendaño and Matilde Cano.
In Europe Unique, from Germany or Linea Raffaeli, from Belgium.

Main Export market: Portugal, Italy, UK, Ireland, France, Mexico + 20 more countries.

My Comments: A family driven brand, within a family driven company. Basically, the family (all women) are experts on their fields and know that success is not an easily achievable factor. Hard work means results, and the investments are only made if the company can afford them. No bank loans today. The social capital is of US$ 1.85008243, which gives you an idea of the strength of the company.
The evolution has been very strong during the past 5 years. From making around US$ 4.000,000.00.- 4 years ago up to the almost US$ 15000.000.- in 2009 From 35.000 dresses to 90.000 dresses in 2009. From selling in Spain and some in Portugal 5 years ago, to selling in 25 different countries and to top clients like El Corte Ingles or Liverpool in Mexico, gives a slight idea about the potential of this brand.