Company Name: Cuillère BV/SPOOM
Brand: SPOOM
Established: 1996
Country of Origin: Netherlands
Area: All UK and Ireland
Product Description: We are a Dutch brand with high fashion women’s coats and jackets. This is expressed in our original designs, visually striking materials and prints and the unusual details. Our linings are very spectacular too and every item has a give away. Since 2007 we added matching products like bags, dresses and tops.
No of Collections per annum: 2
Sizes: 34-44
Average Prices:
Jackets – £29-65 other items
Commission: 12% negotiable
Collection Size: 50+ Jackets and 30 assorted bags, dresses, knits
Age Group: 25-45
Competitive to: Designer Remix – Easy Comfort – Main Stream – Bruuns Bazar – Malene Birger – Odd Molly – Nümph – Liu Jo – Nolita – Miss Sixty – Fornarina – 10 Feet – St. Martins – Patrizia Pepe
Main Export market: Germany – Spain – France – Japan – Belgium - Italy
Company working methods & Philosophy:
We are a Dutch company with offices in China and Holland. Since 2006 SPOOM has become part of a large group of Dutch companies, all large players in the field of fashion. In this group SPOOM can benefit from not only the expertise this group has to offer but other economies of scale such as finance and logistics, resulting in a more efficient business structure. Each season SPOOM is determined on presenting the best collection ever. A collection that reinforces our international presence but carefully ensures our consistent stabile base. Our goal for the future is to expand further in terms of international growth, branding and image but also in the collection. Our aim is to expand our creative ideas and broaden the collection by launching new fashion items.
My Comments: This is a company going places – with their own factory and design Team located in Shanghai and sales and administration in Holland they are well set up for expansion. Selling with huge success in many EU countries and further afield – this is the kind of Jacket/coat collection not seen in the market before – something different strongly commercial and will be much in demand.
