Company Name: Cuillère BV

Brand: SPOOM

Website: www.spoom.nl

Established: 2002

Country of Origin: Holland / China

Area: Sweden & Norway

Product Description: SPOOM coats specializes on original, feminine, catwalk inspired jackets and coats. SPOOM coats is targeted to outerwear department of department stores, where it is usually the younger or more high fashion inspired brand. SPOOM coats is value for money both in price point and fashion level, and therefore is also very suitable for fashion boutiques

No of Collections per annum: 2

Sizes: 34-46

Average Prices:
   Jackets – Euro 90 - 200 retail

Commission: 13%

Collection Size: 40 styles, each various colours / prints

Age Group: 25-40

Competitive to: Easy Comfort, Daite

Main Export market: Belgium, France, Germany, Japan

Company Philosophy:
Strong product development and specialised in bringing high fashion coats at reasonable prices. in spoom coats customers can find outerwear that brings something different and new. key points in spoom have always been rich prints in linings and sometimes shells (all in house developed). lots of embellishment (labels and hangtags) -while still sophisticated- help SPOOM coats stand out in among other outwear in any shop.

My Comments: This is a company going places – with their own factory and design Team located in Shanghai and sales and administration in Holland they are well set up for expansion. Selling with huge success in many EU countries and further afield – this is the kind of Jacket/coat collection not seen in the market before – something different strongly commercial and will be much in demand.