Company
Name: Friedrich Stark GmbH & Co. KG
Brand: Stark &
next by Stark
Turnover: Euro 8Million
Website:
www.starkhosen.de
Established: 1912
Country of Origin:
Germany
Area: All
UK & Ireland
Product
Description:
Stark - We offer fashionable trousers
for every shape of woman. We have a variety of different cuts. The cuts
of Stark are very comfortable. All styles of Stark have an elastic waistband.
The fabrics used for Stark are usually elastic
We offer short sizes. For every trouser we offer a matching jacket
Next - younger, trousers are lower on
the hip, no elastic waistbands. The jackets are shorter on the back.
No of Collections per annum:
2 regular collections and 2 flash programs
Sizes:
Next by Stark: 36 – 48
Stark: 36 - 56
Average Prices in Euro:
Jacket 39,90
Skirt 29, 90
Trouser 28, 90
Commission: 12%
Collection Size: 100
Age Group: 30 – 60+
Competitive
to: Toni Dress, Brax, Mac, Zerres, Gardeur
Sits Alongside:
Erfo, Rabe, Sommermann, Gerry Weber, Laura Lebek
Main Export market:
Benelux, France, Switzerland, Austria
Exhibitions: CPD
Company Philosophy:
High Quality, perfect fittings, excellent value for money
My Comments:
A very important trouser maker in Germany, the fourth largest.
This is also one of the oldest established companies as it was started
in 1912.
Very well priced and cut, this collection specialises in the 30+ market,
however they also have a younger look division Next by Stark, which has
been growing fast in recent seasons.
Made to very high standards
Financially very strong and with new young dynamic family management have
ambitions for a worldwide expansion plan
They have never sold to the UK before.
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