Company Name: Moda e Musica SRl

Brand: UMM

Website: www.ummclothing.it

Established: 1991

Country of Origin: Italy

Area: All UK and Ireland

Product Description:
Collection concept is “be what you are” and is divided in two blocks:
1. UMM DAY: for UMM every day life (school, university); the guys who love colours and want to be unique and different from the others.
2. UMM NIGHT: the collection for UMM’ night life (disco, pub, punk or rock concerts); that is characterized by palettes, shiny materials, silver embossed prints.

No of Collections per annum: 2 Regular Collection(Fall-Winter & Spring-Summer) --- 2 Flash Winter-Summer (If market need it)

Sizes: S-XXL

Average Prices:
   Jacket: 46 €
   Shirt: 24 €
   Skirt: 19 €
   Trouser: 35 €
   Dress: 33 €
   Blouse: 37 €
   T Shirt: 16 €
   Bag: 14 €

Commission: 25% Distributor discount - 15% Agent

Collection Size: 180 man; 120 woman (Accessories included)

Age Group: 18/25 upwards

Competitive to: Diesel, Energie, G-Star, Fornarina, Gas, Sweet Years, 55DSL, Miss Sixty, Energie, De Puta Madre, Nordkapp, Zuelements, Phard

Sits beside: Energie , Fornarina, Gas, Sweet Years, Miss Sixty, Energie, De Puta Madre, Nordkapp, Zuelements, Phard

Main Export market: Spain, Portugal, Russia, Canada, Greece, Serbia, Honk Kong, Holland
Company working methods & Philosophy: To create the combination of two elements “Fashion and Music”, giving life to a clothing collection dedicate to a young and dynamic target who loves to follow the modern trends in music. They are those who dress cool, better defined as Urban Generation.

My Comments: An Italian Jeans and casusal collection that has a high profile throughout Italy – already selling large volumes worldwide – now seeking out agents or distributors in new markets.
Sound delivery and quality and very well priced.