Company Name: Venice Beach GmbH,

Brand: Venice Beach

Website: www.venice-beach.com

Established: 1988

Country of Origin: Germany

Area: UK

Product Description:
Venice Beach is a well established brand, specialized in fashionable fitness clothes and lifestyle sportswear. Fitness and wellness became an attitude to life; Venice Beach is accompanying this trend from the very beginning with experience, quality and enthusiasm. The Venice Beach collections are dynamic, sportive and trend-conscious; designed with passion about innovative, functional fabrics and high quality standards.

No of Collections per annum: 2

Sizes:
   Venice Beach (main collection): S - XL
   Very Venice Beach: 38 - 48
   Venice Beach Girls (children):116 - 164

Average Prices:
   Jacket: average wholesale price 25 € (16,70-29,20 €)
   T-Shirt: average wholesale price 15,70 € (8,30-25 €)
   Trouser: average wholesale price 21,60 € (10,40-29,10 €)

Commission: 12% negotiable

Collection Size: 300

Age Group: 25-40

Competitive to: Nike, USA Pro, adidas, Deha, Esprit Sport, Reebok

Sits next to: Stella Mc Cartney, Mexx Sport, Puma

Main Export market: Switzerland, Austria, Belgium, Luxembourg, Russia

My Comments: This interesting collection is for women between 25 and 40; sport no longer just means sports club, discipline or endurance.
Sport means training, fitness and enjoyment of movement.
Venice beach is a smart casual/sport collection that will sell to fashion as well as sport shops.