Company Name: Viento Modevertrieb und Service GmbH,

Brand: Viento

Established: 1998

Country of Origin: Germany

Area: Scandinavia

Product Description: Ladies knitwear, low/medium price point modern styling, strong selling record, perfect fitting sizes 38-48 (German), exceptional quality make. Overall: sporty styling, interesting yarns and value price/design/relationship.
Aimed at the 40+ market with a “basic- never out of stock” collection. High level craftsmanship (fully-fashioned on 99% of the collection).
Every season 4 new types of yarns used. The knitwear has matching woven-articles. Neither young nor old in styling but very wearable

No of Collections per annum: 2

Sizes: 38-48

Average Prices: £20 - £28

Commission: 15%

Collection Size: 100

Age Group: 40+

Competitive to: Repeat, Nice C., Faber, Cassis, (Rabe), some-Times Olsen,

Sits next to: Basler , Gerry W., Brax

Main Export market: Holland

Philosophy: To supply excellent fitting knitwear, on time. Remain within and maintain stable price ranges.

My Comments: established over ten years ago Viento has been trading strongly in Germany and Holland – a few season ago they developed the Irish market and the sales were very successful in a short time – now Viento are looking for agents in a number of European countries- very well priced, stylish and well made and for the woman of 40+.